We feel humbled that the characters of our shows and films have inspired new archetypes, blazed a new trail, and in fact, become a part of the cultural zeitgeist. Purohit said, “Our mission has been to tell compelling, authentic and rooted stories that not just connect with audiences in India but resonate with audiences across the world. We are deeply committed to grow this segment further and are going bigger on our film licensing partnerships, expanding our co-production initiatives and are now excited to announce our foray into original movies,” Gandhi added. “In tune with our vision to become the most-loved entertainment hub, we have steadily innovated in the way we offer movies to our consumers, from offering films in a post-theatrical early-window to direct-to-service premieres bringing the most anticipated movies to consumers’ living rooms and preferred devices.

We have played a key role in helping expand the linguistic palette of Indian customers, thereby, increasing the audience base for creators and talent.” With increased access and distribution, we have helped these great stories travel far and wide in India, and around the world. Gandhi said: “In the last five years, we have built a strong slate of locally-produced content across languages, super-serving the diverse entertainment needs of Indian customers. The service recently completed half a decade in India. It was hosted by media personality Karan Johar and actors Abhishek Bachchan and Sumukhi Suresh. The event was attended by Jennifer Salke, head of Amazon Studios, Kelly Day, VP of international, Amazon Prime Video, James Farrell, head of local originals, Amazon Studios, Gaurav Gandhi, country head, Amazon Prime Video India, Aparna Purohit, head, India originals and Sushant Sreeram, director India SVOD.

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